Trendy Luxury Packaging Design Ideas to Attract Customers

The packaging must deal with a variety of environmental pressures, including humidity, dryness, and extreme temperatures throughout its transit to its destination. Research clearly shows that when packaging wows customers, they are far more likely to buy and rebuy a product. Founded in 1965 business names for jewelry as a small family owned business, Global Printing & Packaging has developed into an international printing solutions company. Tiffany & Co. has turned their packaging into a vital part of their brand experience. A lot of high-end brands will include a complimentary gift with a product.

Several times when hiring photographers and artists, I’ve chosen someone who is more expensive—because I want that luxury experience. And finally when my “one day” came—I realized that buying my first Louis Vuitton was about so much more than just getting an expensive handbag. It was an experience—an experience I had aspired to for nearly two decades.

A luxury feel to your packaging starts with being unique. Sure, you can swipe an idea from another product that expresses luxury, but it never matches the feeling someone gets with a brand-new-experience. As you will see, this can take place, but packaging feel is a superb way to distinguish our product from the next. If you’ve decided that premium packaging is a possibility for your product design, then momentarily reflect on your current brand resonance. Consider your existing brand identity and past brand messaging to understand what existing consumers think about your product. Boxing that includes tactile design creates a rich experience for consumers who are opening the product.

People are not interested in waiting for their luxury products, so the packaging should be quick and easy to open. Now, as a small business owner, you might be thinking that you don’t have much in common with big luxury brands like Louis Vuitton or Tiffany & Co. but you’d be wrong. Get our complimentary luxury branding guide delivered to your inbox, along with weekly business inspiration and advice.

Great packaging shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Packaging communicates all of that through color, shape and other design elements. Learn how to make your luxury packaging tell your brand’s story. To define luxury product packaging, we need to rid ourselves of a common belief. Removing the belief that luxury must match what we see on commercials and social media.